Don'tTellMyParents.com
Whose sex advice are your kids listening to? That’s the insight this integrated campaign was based upon. We estimate that over 10,000 conversations about sex have been initiated due to the education obtained at the “Tell it to me straight” dinners.  The goal was to get parents and kids to talk about sex, early and often.  Because if parents don’t talk about sex with their kids, the kids will get their info from someone. That thought was the spark that led to the online character creations and TV spots for Dr. Rightouson, Sexy Ed and London Ritz.

Website: donttellmyparents.com

Children's Home Society Foster Care
The recruitment of foster parents is an on-going challenge. During Create-a-thon we addressed it by creating the requested brochure. However, after the brochure was printed, we discovered the client still had a need to communicate the message at a variety of functions, but the budget was gone. The solution–we made this little animated video for them for nothing by using the client and my kids as the VO and putting my animation hobby to use.