Every good idea starts with a question.

Built the messaging framework that kept Cisco coherent. Twenty business units. Dozens of executives. Hundreds of content touchpoints. Shifted the conversation from "what AI is" to "what AI does for humans." Became the foundation for Cisco's AI Readiness Index and cisco.com/ai.

Cisco AI Messaging FrameworkView case study →

Every storyteller develops instincts: know what matters, find what's missing, spot what's coming.

I built three tools to test whether those instincts could become software. Then I put them together.

The Narrative Agent reads an organization's full story, finds gaps, spots misalignment, and shows what's actually missing. I call it narrative algebra.

Read the full story →

Matter Meter · Story Gap Mapper · Story Signal
The experiments that led here.

Co-founded Principal AI. We're coding differently now, we need to see and understand it differently too. Gary Tan called it "catnip for the polymath designer-coder."

Brought agency thinking to Cisco's Employee Communications. Turned announcements into campaigns. Policy rollouts into stories. Corporate speak into human voice. 75,000 employees through digital transformation, return-to-office, constant change. They responded like customers do when you respect them.

Global Communications StrategyView work →

Still my process after all these years. Truth before beauty. Problem before solution. Customer before creative. Agency training that never left. Once you nail the truth, you've earned the fun part. Campaigns, experiences, the unexpected.

Agency PortfolioView work →

Two issued. Three pending. Two defensive publications.

Webex Orbit (US 11,729,584) was first. I conceived it in 2019 inside Cisco's Innovate Everywhere contest. Designed the system, wrote the disclosure, did the UX. Issued 2023.

Since then: authentication, video collaboration, low-code security, conversation comprehension. Same Cisco innovation team across four years.

US Patent 11,729,584View full portfolio →