Every good idea starts with a question.

So I built one. A Narrative Agent that reads an organization's full story and tells you what's aligned, what's fragmented, and what's missing. The math underneath is something I call narrative algebra. Provisional patent with the USPTO. The infrastructure under every tool on this page. Still building.

Narrative Agent, provisional patent filedTry it →

Same question, different medium. Co-founded Principal AI with two technical cofounders. You declare what the code should do. The system runs. The story shows whether it did what you meant. Narrative integrity for software. The work is live.

Principal AI, liveSee it →

Co-founded PIRL. Got to MVP and a small pilot. Eight provisional patents on the verification and reward systems. But the real work was naming the category: Progress-Based Media. Verified effort becomes content. Proof becomes status. That same thinking now runs through Principal AI's Build Board and Feed. Developers as the next progress-based audience.

Years of corporate storytelling, turned into software one piece at a time. Matter Meter runs how I decide what's worth fighting for. Story Gap Mapper runs how I find what an organization isn't saying. Story Signal runs how I spot a story before it disappears. Three standalone tools in 2025. Looking back, they're the method. The Narrative Agent is what happens when you put them together.

Matter Meter

Story Gap Mapper

Story Signal

Three tools, one methodSee them →

Completed the Applied Narrative Intelligence certificate. Not because it was required. Because I needed a vocabulary for the system I'd been building intuitively for years. Narrative has structure. It has logic. It has operations. This was the moment that thinking became formalized — and eventually became the patent.

Got tired of telling hiring managers who I was. Started showing them, using whatever AI tool had just dropped. October 2024, for a Netflix role: fed my portfolio, résumé, and the job description into NotebookLM. It generated a podcast episode about why I'd fit. Hearing yourself described by an AI that read everything is a different kind of feedback. February 2025, for a Meta role in emerging experiences: built AI Julie, a pre-interview chatbot on Chatbase, trained on my work and steered toward that specific job. Show, don't tell. And use the newest tool in the room to do it.

Built the messaging framework that kept Cisco coherent through the ChatGPT moment. Twenty business units. Dozens of executives. Hundreds of content touchpoints. The framework shifted the conversation from "what AI is" to "what AI does for people" — and held across a year of nonstop change. The AI Readiness Index and Cisco's public AI narrative hub both launched from this foundation.

Signed up for ChatGPT in the first weeks it was available. Not because someone told me to. Because I recognized it immediately — not as a tool, but as a new medium for narrative. Subscribed to multiple models. Started translating what I was learning into frameworks for Cisco AI messaging before anyone had asked me to. Everything that follows on this page came from that moment of recognition.

Built a location-aware ephemeral services system while at Cisco. A platform that surfaced relevant digital experiences the moment you entered a space — venue chat, curated services, AR experiences — then made them disappear when you left. One of 8 finalists from 400+ submissions in the Cisco Innovate Everywhere Challenge. The idea beat teams of engineers because the question was better than their answers. Now US Patent 11,729,584.