Every good idea starts with a question.

What if? Why not.

Strategy. Storytelling. Innovation. AI builds. Narrative systems.

The Work

Feb 2026Patent

What if narrative worked like math?

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Built a Narrative Agent that reads an organization's full story and finds gaps, spots misalignment, shows what's actually missing. I'm using what I call narrative algebra. Provisional patent and the infrastructure under other tools on this page. Still building.

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Oct 2025Build

What if you knew for sure agents did what you meant?

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Same question, different medium. Co-founded Principal AI with two cofounders. You declare what the code should do. The system runs. The story shows whether it did what you meant. Narrative integrity for software. The work is live.

Principal AI homepage
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2025Prototypes

Can storytelling instincts become software?

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Every storyteller has three moves. Know what matters (Matter Meter). Find what's missing (Story Gap Mapper). Spot what's coming (Story Signal). Three standalone tools in 2025. The Narrative Agent is what happens when you put them together.

✨ Interactive carousel — scroll & click to explore

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2024–2025Experiments

Why tell when AI can show?

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October 2024: Fed my portfolio to NotebookLM for Netflix. It made a podcast about why I'd fit. February 2025: Built AI Julie for Meta. A chatbot trained on my work that interviewed for me. Two experiments in using AI to demonstrate fit. Because the best time to test new approaches is before you need them.

💬 Interactive demos — chat with AI Julie & listen to the audio résumé

Meta Application Chatbase AI

Pre-Interview Julie

A conversational AI trained on my portfolio for emerging experiences role

Open chat →
Netflix Application NotebookLM

Audio Résumé

AI-generated podcast analyzing fit from portfolio & job description

0:35 preview

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2023Strategy

How do you align 20+ units during the ChatGPT moment?

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Built the messaging framework that kept Cisco coherent. Twenty business units. Dozens of executives. Hundreds of content touchpoints. Shifted the conversation from "what AI is" to "what AI does for humans." Became the foundation for Cisco's AI Readiness Index and cisco.com/ai.

Cisco AI Framework
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2019Patent

What if location unlocked everything?

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Built a system where spaces have digital layers. Walk in: services appear. Walk out: they vanish. No app downloads. No logins. Step in sign on. Beat 400+ Cisco teams because the question was better than the code. Patent 11,729,584.

Patent Cube Diagram
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2017–2023Global Comms

What happens when agency thinking meets global comms?

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Brought agency thinking to Cisco's internal comms. Turned announcements into campaigns. Policy rollouts into stories. Corporate speak into human voice. 75,000 employees through digital transformation, return-to-office, constant change. They responded like customers do when you respect them.

Global Communications Campaign
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2017Pre-Cisco

First say it straight. Then say it great.

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Still my process after all these years. Truth before beauty. Problem before solution. Customer before creative. Agency training that never left. Once you nail the truth, you've earned the fun part. Campaigns, experiences, the unexpected.

Agency Portfolio - JCPenney Campaign
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