Every good idea starts with a question.

Filed the Narrative Intelligence Architecture — a formal algebraic system for organizational narrative coherence. Six operations on typed narrative units: Propagate, Validate, Compose, Resonate, Cover, Drift. The infrastructure underneath every tool on this page. Just as relational algebra made data universally queryable, this makes narrative universally measurable. Thirty-five page provisional specification filed with the USPTO. Still building.

Co-founded Principal AI — story-based monitoring for AI-generated code. Developer tooling that validates declared intent against runtime behavior. The same question that drove the narrative intelligence work, applied to software: does what you built match what you said you were building? Where the communications thinking meets the agentic software world. The work is live.

Co-founded PIRL — Prove It in Real Life. A progress-based media platform that used AI for mission personalization and behavior-gated rewards. A child completes a real-world challenge, verifies it, unlocks something digital. Seventy percent pilot completion rate with youth participants. Eight provisional patents on the verification and reward systems. The thinking about how AI validates real-world intent against declared behavior runs through everything built since.

Built the Matter Meter. Eleven questions. No vague advice. It asks what you are trying to accomplish right now — hit a strategic goal, build your portfolio, get promoted — and scores your opportunity against those actual priorities. Then it tells you the truth: Go All In, Dial It Back, or Let It Go. The math is transparent. The output is direct. Built for the moment when your gut says yes but your calendar says no.

Built Story Gap Mapper. Coverage tracking tells you where your stories landed. This tells you what stories you are not telling. It analyzes an organization's narrative against what it should be saying to each audience — outputs a narrative risk score, story completeness percentage, and a prioritized list of what is missing and why it costs you. The inverse of a press report. The thing comms teams actually need.

Built Story Signal — an agentic narrative intelligence platform that monitors Slack, customer calls, support tickets, and email in real time. Every story candidate is scored across five dimensions: Resonance, Relevance, Rarity, Relatability, Risk/Reward. Full lifecycle from raw signal to published, with story ROI attached. The customer win sitting in a Slack channel never gets buried again.

I've been calling it Narrative Capital — the accumulated story value that determines which companies get found, cited, and believed in an AI-mediated world. It compounds the way financial capital does. It erodes when you go quiet. And in a world where LLMs decide what to surface, it matters more than SEO ever did. This is the concept underneath every tool on this page.

Completed the Applied Narrative Intelligence certificate. Not because it was required. Because I needed a vocabulary for the system I'd been building intuitively for years. Narrative has structure. It has logic. It has operations. This was the moment that thinking became formalized — and eventually became the patent.

Used NotebookLM to generate a podcast episode built from my body of work — an audio résumé layered with insight, tone, and context. Not a recording of me reading bullet points. A synthesized conversation about how I think, what I've built, and why it matters. A different answer to the same question as the chatbot. One you can listen to on a walk.

Prototyped it using Chatbase. Trained on a decade of work — campaigns, patents, strategic decisions. Ask it about a project, a moment, a choice I made. It answers the way I would. Built in a weekend because I wanted to see if a portfolio could be a conversation instead of a document. Turns out it can. Hiring managers actually use it.

Built the messaging framework that kept Cisco coherent through the ChatGPT moment. Twenty business units. Dozens of executives. Hundreds of content touchpoints. The framework shifted the conversation from "what AI is" to "what AI does for people" — and held across a year of nonstop change. The AI Readiness Index and Cisco's public AI narrative hub both launched from this foundation.

Signed up for ChatGPT in the first weeks it was available. Not because someone told me to. Because I recognized it immediately — not as a tool, but as a new medium for narrative. Subscribed to multiple models. Started translating what I was learning into frameworks for Cisco AI messaging before anyone had asked me to. Everything that follows on this page came from that moment of recognition.

Built a location-aware ephemeral services system while at Cisco. A platform that surfaced relevant digital experiences the moment you entered a space — venue chat, curated services, AR experiences — then made them disappear when you left. One of 8 finalists from 400+ submissions in the Cisco Innovate Everywhere Challenge. The idea beat teams of engineers because the question was better than their answers. Now US Patent 11,729,584.