AI Messaging: Turning Complex Tech Into a Clear Market Narrative
From Silicon One to Responsible AI, I unified Cisco’s story for the AI era.
The Challenge
Cisco had powerful AI capabilities—networking, security, silicon, observability—but no cohesive story. My task: craft a narrative that cut through hype, unified the portfolio, and positioned Cisco as indispensable in AI.
My Approach
- Simple enough for press & analysts
- Flexible across business units
- Credible to engineers & CIOs
“Cisco has the infrastructure to power AI, unmatched breadth and scale of data to feed it, and a portfolio optimized to secure it.”
“Security is a game that has to be played at machine-scale, not human-scale.”
“Where security meets the network, Cisco shines.”
Before → After
Slide to compare my original line with how it appeared publicly.
- Left: my draft
- Right: public usage
“Everything relies on the network—especially AI. The foundation of AI innovation is groundbreaking infrastructure.”
“Delivering the critical infrastructure for the AI era—secure networks and experiences, optimized for AI.”
infrastructure for the AI eraIn the Wild
Press Echo
Third-party“Record AI infrastructure orders highlight the capability and relevance of Cisco’s portfolio.”
infrastructure • AI • portfolio
Analyst Note
Analyst“Cisco has taken orders for over half a billion dollars for AI Ethernet fabrics.”
AI Ethernet fabrics
Cisco Newsroom
Official“Secure infrastructure for the AI era—fusing security into the network from silicon to SOC.”
security + network
I create messaging that travels—showing up in CEO remarks, press, and product launches.
Messaging Reel (45s)
Why It Works
AI is noisy. My work distills complexity into clarity—and gives leaders language that sticks. The result is a credible, repeatable story the market can understand and reuse.