This Hotwheels print campaign was targeted at car enthusiasts and ran in magazines such as Corvette Magazine and Car & Driver. 

Getting to work on toys was as fun as it sounds. I produced a ton of TV for Mattel that "got the kids to look from their cereal". Plus I took home stories my family loves, like the meeting where a bunch of executives sat around a table seriously discussing the juiciness level of farts for the Rude Tude Taz product.